Know Your Business (KYB)

“We want to automate the decision making process as much as possible during KYB and KYC. Persona not only lets us do that and saves us time but also ensures that we can be flexible with changing our workflows and rules when we discover new fraud rings."

“When you think about how Persona verifies government IDs and selfies, it gives you peace of mind. It’s not only the different checks that the solution performs, but the contextual data you’re using to analyze and understand the images against. When you combine them all together, it starts to paint a picture of the individual that provides a higher level of due diligence.”

“It was really critical to us that we minimized our false positive rate, and we were very encouraged by how quickly the Persona team updated the logic and how much configurability there was with the logic. Persona’s matching capabilities were the best from our testing.”

“Flexibility is key for us. We can start with low friction, and if we see bad actors are still being let through, we can ask for more information or run additional verifications. With Persona, we can turn those dials of friction up and down without having to redeploy our flows.”